Our Expertise will Prove Invaluable.

Bruce M. Perry, the founder of Blue Mountain Equity, has over 25 years of experience as a CPA, attorney and business broker. He has successfully represented clients in a wide variety of industries and has the expertise you need to buy or sell a business.

A Professional on Your Side

Value to Business Owners

Most owners have never sold a business and don’t know how to even begin. They don’t know what it’s worth. They also are concerned about confidentiality and don’t want employees and customers to know it’s for sale. If they list it with a business broker, too often the broker lacks the knowledge and experience to properly value the business, let alone provide any meaningful advice in negotiating and structuring a sale. The bottom line is that many businesses listed for sale don’t sell.

We will help you value your business and have access to private market comps to be sure you get the best possible price. We will put a professional marketing package together and work with your attorney and CPA to negotiate and structure the best deal possible. Our role is to quarterback the process to be sure it ends with a successful process.

Value to Business Buyers

Many good businesses are never on the market. So for buyers, the key to finding a good business begins with a search. Most businesses listed for sale have been looked at by countless buyers and there is usually a reason they haven’t sold. By only looking at business broker web sites, buyers are missing many great opportunities that are not on the market.

From our experience, we know owners often think about selling but are reluctant to list their business. They don’t want anyone to know they are thinking of selling. However, if approached in the right way these owners will talk to a prospective buyer and entertain an offer. We have had great success in helping buyers find good businesses with this approach. And there’s no risk to the buyer - we only get paid if we are successful in putting a deal together.

Innovative Dealmaking

We excel at finding innovative ways to put small business deals together. We have the knowledge and experience needed to quarterback the transaction, working with the attorneys, accountants, and bankers, as well as the buyer and seller, to solve the inevitable problems that come up. We think our expertise will prove invaluable. The bottom line is we know how to get deals done.

Representative transactions include:

  • Home Care Company
  • Boat Dealership
  • RV Dealership
  • Sign Business
  • Resort Coffee Shop
  • Manufacturer of Eye Care Products
  • Landscape Contractor
  • Pizza Restaurant Chain
  • Florist and Gift Shop
  • Auto Body Repair Shop
  • Fine Dining Restaurant
  • RV Repair Business
  • Medical Products Distributor
  • Full-Service Carwash
  • Tennis and Fitness Club
  • Plumbing Contractor
  • Electrical Contractor
  • Wine & Beer Distributor
  • Commercial & Residential Glass Business
  • Building Materials Dealer

Knowledge & Experience

Bruce M. PerryBruce M. Perry received his M.B.A. degree from the University of Washington, with an emphasis in finance and accounting, and his J.D. degree with the highest honors from the University of Idaho. He began his career as a CPA on the tax staff of Price Waterhouse in Seattle and then with Deloitte in Boise. His CPA license is currently inactive.

He has extensive legal experience in the areas of business and estate planning, helping clients set up corporations, limited liability companies, draft business purchase and sale agreements and prepare wills, trusts and other estate planning documents. He is retired from the practice of law.

Mr. Perry has been involved in the sale of private companies for most of his career. He understands how to value businesses, find financing, and structure business sales and acquisitions, including tax planning.

Mr. Perry has been a speaker at seminars sponsored by the Idaho State Small Business Development Center, the School of Business at Boise State University, the Idaho Real Estate Commission, and at continuing education seminars for attorneys and accountants sponsored by the Idaho Bar and the National Business Institute. He is a member of the Idaho State Bar and the American Institute of Certified Public Accountants.

He is married with four children and seven grandchildren. His favorite sport is fishing and he also enjoys hiking, riding his bike, travelling and spending time with his family.